Paramount Is Lost When It Comes To Marketing “Noah”; Early Reviews Are Solid

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Darren Aronofsky’s biblical epic Noah is one that I should be borderline-ecstatic for. But alas, Paramount has done a terrible job marketing the film to look interesting. It’s trying to sell itself as an action movie, when it isn’t. Not only that, but the ads keep showing the same footage over and over again, as if they’re afraid that they have a dud on their hands.

Well, there was some arguments between Paramount and Aronofsky, due to the fact that Paramount held early test screenings for the film. But, that wasn’t all. Paramount was also trying to make different cuts of Noah to see which ones worked the best. This resulted in a furious director and bad publicity, many from Cristian groups. The bad buzz has become so overbearing for Paramount that they’ve had to add in a disclaimer to let audiences know that this isn’t an exact retelling of Noah. You don’t say?

Here’s the disclaimer:
“The film is inspired by the story of Noah. While artistic license has been taken, we believe that this film is true to the essence, values and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis.”

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The problem is that Paramount is hiding a portion of the film that they know will polarize audiences. Aronofsky’s version is said to be more fantastical than the ads would lead you to believe. Not only that, but Noah is supposedly a much darker character here than many would expect him to be. This was always going to be a controversial film, but Paramount didn’t help the process whatsoever by publicly butting heads with Aronofsky.

However, there is some hope. The world premiere last night in Mexico led to some tweeting about it on Twitter. Here are some tweets about the movie:

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Noah will open on March 28th.

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